Strong Words

One thing that really gets to me is when people say that they don't 'hate' anyone because 'hate' is such a strong word but yet they put the word 'f***' into every second sentence. How is that word any less stronger than the first one?

(Don't forget you can always say 'despise' because that is definitely stronger than 'hate'.) And people say 'I love chocolate' but that doesn't mean that they love it in the same way that they love someone dear to them (like their family). So the same goes for 'hate' - it depends on the context in which you say it.